learn to go viral
learn to go viral
with
with
0 followers
100 followers
1000 followers
0 followers
0 followers
100 followers
1000 followers
0 followers
pathway is a coaching platform built for creators by creators.
pathway is a coaching platform built for creators by creators.




our story
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our story
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our coaches have made content for
our coaches have made content for




i fell in love with cameras after getting the opportunity to act on TV as a kid in 2012.
since then, i’ve spent 10 years working with 100+ brands through my content agency. i've helped them craft their content strategy, go viral, and build loyal audiences.
my agency has generated over a quarter billion views and 700k+ followers across all the accounts we’ve worked on.
now i want to share the proven methods i use to consistently create videos that go viral :)
i fell in love with cameras after getting the opportunity to act on TV as a kid in 2012.
since then, i’ve spent 10 years working with 100+ brands through my content agency. i've helped them craft their content strategy, go viral, and build loyal audiences.
my agency has generated over a quarter billion views and 700k+ followers across all the accounts we’ve worked on.
now i want to share the proven methods i use to consistently create videos that go viral :)
your coach
your coach
meet gabe
meet gabe
meet gabe
your coach
your coach
i fell in love with cameras after getting the opportunity to act on TV as a kid in 2012.
since then, i’ve spent 10 years working with 100+ brands through my content agency. i've helped them craft their content strategy, go viral, and build loyal audiences.
my agency has generated over a quarter billion views and 700k+ followers across all the accounts we’ve worked on.
now i want to share the proven methods i use to consistently create videos that go viral :)
i fell in love with cameras after getting the opportunity to act on TV as a kid in 2012.
since then, i’ve spent 10 years working with 100+ brands through my content agency. i've helped them craft their content strategy, go viral, and build loyal audiences.
my agency has generated over a quarter billion views and 700k+ followers across all the accounts we’ve worked on.
now i want to share the proven methods i use to consistently create videos that go viral :)
your coach
your coach
meet leo
meet leo
meet leo
in 2020, i started posting on social media with 0 views, 0 followers, and $0 in revenue.
i had no idea how to script, film, or edit a viral video.
but after posting 100s of videos i started figuring out what works and what doesn't…
5 years later, and i've generated 1.1+ million followers across the accounts i've worked on. now i'm putting my cards on the table to show you exactly how to do the same :)
in 2020, i started posting on social media with 0 views, 0 followers, and $0 in revenue.
i had no idea how to script, film, or edit a viral video.
but after posting 100s of videos i started figuring out what works and what doesn't…
5 years later, and i've generated 1.1+ million followers across the accounts i've worked on. now i'm putting my cards on the table to show you exactly how to do the same :)
your coach
your coach




in 2020, i started posting on social media with 0 views, 0 followers, and $0 in revenue.
i had no idea how to script, film, or edit a viral video.
but after posting 100s of videos i started figuring out what works and what doesn't…
5 years later, and i've generated 1.1+ million followers across the accounts i've worked on.
now i'm putting my cards on the table to show you exactly how to do the same :)
our results
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our results
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our results
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views generated
we let our numbers do the talking. our coaches have generated over 350 million views for brands, creators, and their own accounts.
we let our numbers do the talking. our coaches have generated over 350 million views for brands, creators, and their own accounts.
we let our numbers do the talking. our coaches have generated over 350 million views for brands, creators, and their own accounts.
followers generated
we believe in creating content that builds active and engaged communities. our coaches have helped grow accounts to over 1.7 million followers.
we believe in creating content that builds active and engaged communities. our coaches have helped grow accounts to over 1.7 million followers.
we believe in creating content that builds active and engaged communities. our coaches have helped grow accounts to over 1.7 million followers.
our clients
our work speaks for itself. we've helped over 250 brands and creators produce incredible videos that reach millions.
our work speaks for itself. we've helped over 250 brands and creators produce incredible videos that reach millions.
our work speaks for itself. we've helped over 250 brands and creators produce incredible videos that reach millions.
countries represented
our coaching is universal. helping creators all over the world. we've coached creators in 48 different countries
our coaching is universal. helping creators all over the world. we've coached creators in 48 different countries
our coaching is universal. helping creators all over the world. we've coached creators in 48 different countries
our formula
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our formula
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our formula
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the 3-step formula to going viral
the 3-step formula to going viral
the 3-step formula to going viral
there's no secret to building a life-changing audience
there's no secret to building a life-changing audience




1
1
create storytelling videos
create storytelling videos
create storytelling videos
trends burn fast, but story-driven videos keep performing long after they’re posted. if you want lasting reach and real connection, storytelling is the way forward.
trends burn fast, but story-driven videos keep performing long after they’re posted. if you want lasting reach and real connection, storytelling is the way forward.
2
2



post them consistently
post them consistently
post them consistently
you don't need to go viral overnight - you need to show up. audiences don’t trust one-off hits, they trust people who keep showing up with something worth watching.
you don't need to go viral overnight - you need to show up. audiences don’t trust one-off hits, they trust people who keep showing up with something worth watching.



3
3
use feedback to improve
use feedback to improve
use feedback to improve
every comment, like, and skip is a clue. great creators don’t just post - they listen, test, and adapt. treat feedback like data, not judgment, and you’ll evolve fast.
every comment, like, and skip is a clue. great creators don’t just post - they listen, test, and adapt. treat feedback like data, not judgment, and you’ll evolve fast.
our resources
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our resources
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our resources
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what you'll get
what you'll get
what you'll get
make creating that next viral video a little bit easier.
make creating that next viral video a little bit easier.
























pathway explained
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pathway explained
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who is this for?
who is this for?
imagine what you could do if you knew how to make viral videos...


want to grow your business?
whether you want to avoid paid ads, reduce your ad spend, or just make your ads run more profitably. great content will help you get it done.


looking to leave your 9-5?
the internet pays attention before it pays money. building an audience through content is the fastest way to turn your skills into income.


want a job making content?
the best portfolio is a public one. a single viral video can do more than a your CV ever will. don't tell brands what you can do - show them.


need to improve your marketing?
marketing isn’t about talking louder - it’s about being worth listening to. story-driven content gets shared, remembered, and acted on.
testimonials
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testimonials
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testimonials
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what others are saying
what others are saying
what others are saying
trusted by founders & creatives who value telling great stories
trusted by founders & creatives who value telling great stories



"Leo transformed my skills in content by giving me the keys to telling stories in a meaningful, structured way. Not only did I get my first million views within a month, but I had a foundation of knowledge to keep improving the engagement and reach of my content long after we stopped working together."

Isaac Relish
Brand Content Creator of Mous
"Leo transformed my skills in content by giving me the keys to telling stories in a meaningful, structured way. Not only did I get my first million views within a month, but I had a foundation of knowledge to keep improving the engagement and reach of my content long after we stopped working together."

Isaac Relish
Brand Content Creator of Mous
"Leo transformed my skills in content by giving me the keys to telling stories in a meaningful, structured way. Not only did I get my first million views within a month, but I had a foundation of knowledge to keep improving the engagement and reach of my content long after we stopped working together."

Isaac Relish
Brand Content Creator of Mous
"Gabe understands how to make anyone stand out in today’s saturated market of content. Under his guidance, we managed to get over 12 million views for our first video. More importantly, I’ve learnt how to share my journey through authentic storytelling and build genuine connections with my audience."

Megan Lee
Marketing Executive of Light+Form
"Gabe understands how to make anyone stand out in today’s saturated market of content. Under his guidance, we managed to get over 12 million views for our first video. More importantly, I’ve learnt how to share my journey through authentic storytelling and build genuine connections with my audience."

Megan Lee
Marketing Executive of Light+Form
"Gabe understands how to make anyone stand out in today’s saturated market of content. Under his guidance, we managed to get over 12 million views for our first video. More importantly, I’ve learnt how to share my journey through authentic storytelling and build genuine connections with my audience."

Megan Lee
Marketing Executive of Light+Form
"Leo positions storytelling at the heart of brand content and his focus on authenticity is a game-changer in establishing deeper connections with audiences. Crucially, he understands the importance of prioritising for intentional impact whilst driving brand visibility."

Danyaal Hussain
Founder of One Three Five Social
"Leo positions storytelling at the heart of brand content and his focus on authenticity is a game-changer in establishing deeper connections with audiences. Crucially, he understands the importance of prioritising for intentional impact whilst driving brand visibility."

Danyaal Hussain
Founder of One Three Five Social
"Leo revolutionised how we create content and helped us land placements with massive retailers like Target. Social media is filled with loads of brands creating average content, Leo makes it very easy to stand out."

Luke Shelley
Founder of Lucky Egg
"Leo revolutionised how we create content and helped us land placements with massive retailers like Target. Social media is filled with loads of brands creating average content, Leo makes it very easy to stand out."

Luke Shelley
Founder of Lucky Egg
"Leo revolutionised how we create content and helped us land placements with massive retailers like Target. Social media is filled with loads of brands creating average content, Leo makes it very easy to stand out."

Luke Shelley
Founder of Lucky Egg
"We were fortunate enough to have Leo leading our launch on Tik Tok. His professionalism, creativity and attention to detail were evident at all times. We would recommend Leo to anyone who is looking to accelerate their business through a fresh approach to content production."

Carl Bonnevier
Founder of Eva Superyachts S.L.
"We were fortunate enough to have Leo leading our launch on Tik Tok. His professionalism, creativity and attention to detail were evident at all times. We would recommend Leo to anyone who is looking to accelerate their business through a fresh approach to content production."

Carl Bonnevier
Founder of Eva Superyachts S.L.
"After Gabe came on to lead our social content, we went from 3000 to 3M monthly views on our very first video! We were also featured on multiple news articles and even increased our sales by 300% in just 1 month.”

Mark Zubovsky
Director of Kapitan
"After Gabe came on to lead our social content, we went from 3000 to 3M monthly views on our very first video! We were also featured on multiple news articles and even increased our sales by 300% in just 1 month.”

Mark Zubovsky
Director of Kapitan
"After Gabe came on to lead our social content, we went from 3000 to 3M monthly views on our very first video! We were also featured on multiple news articles and even increased our sales by 300% in just 1 month.”

Mark Zubovsky
Director of Kapitan
pricing
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pricing
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pricing
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costs less than your latte
costs less than your latte
less than $1.40 a day
less than $1.40 a day
monthly
quarterly
save 35%
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pathway
$25/month
a content platform for you to learn, get feedback, and unlock the tools to start making viral videos consistently.
billed in one annual payment. cancel anytime.
includes:
the shot library
viral video database
script templates
access to content OS
exclusive guest creator sessions
live content masterclasses
tailored feedback on scripts + videos
monthly
quarterly
save 35%
Learn More

pathway
$25/month
a content platform for you to learn, get feedback, and unlock the tools to start making viral videos consistently.
billed in one annual payment. cancel anytime.
includes:
the shot library
viral video database
script templates
access to content OS
exclusive guest creator sessions
live content masterclasses
tailored feedback on scripts + videos


monthly
$39/month
a content platform for you to learn, get feedback, and unlock the tools to start making viral videos consistently.
includes:
tailored feedback on scripts + videos
tailored feedback on scripts + videos
live content masterclasses
live content masterclasses
exclusive guest creator sessions
exclusive guest creator sessions
access to content OS
access to content OS
script templates
script templates
viral video database
viral video database
the shot library
the shot library
quarterly
35% OFF
Learn More
35% OFF
Learn More
$25/month
a content platform for you to learn, get feedback, and unlock the tools to start making viral videos consistently.
includes:
tailored feedback on scripts + videos
tailored feedback on scripts + videos
live content masterclasses
live content masterclasses
exclusive guest creator sessions
exclusive guest creator sessions
access to content OS
access to content OS
script templates
script templates
viral video database
viral video database
the shot library
the shot library
frequently asked questions
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frequently asked questions
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frequently asked questions
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got questions? we've got answers.
got questions? we've got answers.
here's everything you need to know
here's everything you need to know